New Generation Wellness

New Generation Wellness is a leading manufacturer of premium, natural dietary supplements and private label solutions, based in Irvine, California. For over a century – since 1924 – we’ve been dedicated to crafting high-quality vitamins, minerals, and herbal supplements, building on a legacy of pharmaceutical expertise.

We cater to a diverse range of clients, including specialty natural products stores, pharmacies, and grocery chains, providing them with a comprehensive suite of services from formula development and contract manufacturing to label design and market analysis. Our team of experts – encompassing sales, marketing, R&D, and product development – works closely with each client to create bespoke solutions tailored to their specific needs and market segments.

What distinguishes New Generation Wellness is our unwavering commitment to quality, combined with our extensive experience and robust infrastructure. We offer over 400 stock SKUs, including certified organic, Non-GMO, vegan, and vegetarian formulas, and we’re equipped to handle both small-batch and large-scale production runs. We are proud to be a trusted partner for brands seeking to elevate their product offerings and connect with health-conscious consumers.

From our humble beginnings as a family-run operation to our current status as a global supplier, New Generation Wellness has consistently prioritized innovation, customer satisfaction, and a dedication to improving the health and well-being of people worldwide.