PSD

PSD is a leading underwear brand based in Irvine, California, specializing in premium men’s and women’s apparel.

Founded in 2007 by Curt and Ryan Flaitz, PSD has quickly gained recognition through strategic partnerships with prominent figures in the NBA, eGaming, and a robust licensing portfolio. We cater to a distinct customer demographic within the mainstream sports and streetwear communities, offering comfortable and stylish loungewear.

PSD leverages a strong online presence and a dedicated team to deliver exceptional quality and design. We are currently working with La Jolla Group to scale our operations and expand our reach, solidifying our position as a key player in the premium apparel market. Our commitment to employee well-being, including onsite gym access, summer hours, and employer-provided lunches, reflects our belief that our team is our greatest asset.