Mangools is a set of easy-to-use search engine optimization (SEO) tools for freelancers, bloggers, affiliate marketers, small to medium enterprises, SEO and marketing agencies. Key features include keyword research, competitor analysis, SERP analysis, rank tracking, backlink analysis and a Chrome/Firefox browser extension, which helps extract the key data from all tools. Ease of use is where Mangools excels as tools try to provide features and data in a way, which even SEO newbies would understand. Support is extended via email, live chat and other online measures.